• 84% of Smartphone shoppers use their devices to help shop while in a store.

  • 69% said they find it helpful when retailers make suggestions to them based on their personal shopping history.

  • 79% of 18 to 44 year olds have their smartphones with them 22hrs a day.

  • Spontaneity plays a role in 81% of smartphone purchases.

  • Just 9% of brand followers engage with them on Twitter.

  • Only 12% of Facebook posts ever reach the follower.

  • Just 20% of branded mobile apps are downloaded more than 1,000 times.

  • The average retail email open rate is just 14%.